Why do you need a SEO specialist? How can an agent boost your website? Why is SEO important? In most cases, your largest surplus of traffic comes from search engines. Certain algorithms are use, some very advanced, by all the search engines, including Google. This way, they understand web content better and are better able, then, to rank that content according to your specific information.
When you have content that is not truly optimized, there’s no way to rank it and search engines are at a loss in knowing how to handle it. The end result is that people may be searching for the very specific content you are writing about, but since it isn’t optimized, it isn’t ranked and you ultimately lose all the traffic you could otherwise have with optimization.
So, for the most traffic coming in to your site, the site should have the best possible procedure for being search engine friendly.